Volume 14, Issue 1, 2025

1. Consumer Satisfaction on the Features and Quality of Commodities: A Case Study of MyFarm Outlet
Author(s): Marhainis Binti Jamaludin, Zuhal Hussein Shamsunarnie Mohamed Zukri, Azmahani Binti Yaacob @ Othman, Zurina Ismail, Noor Zafarina Mohd Fauzi, Azzah Amran
Keywords: Management of Supplies, MFO, Purchase satisfaction
2. Assessing The Impact of Fama's Direct Sales Programmes on Small Agricultural Producers in Malaysia: A Conceptual Analysis
Author(s): Mohd Farid bin Shamsudin, Wardatul Aishah binti Musa, Mohd Nasrul Hakim Jalaludin, Azhar Jamaludin
Keywords: Direct Sales Programs, Small Agricultural Producers, FAMA, Market Access, Economic Resilience, Agricultural Practices, Malaysia
3. Effectiveness of Rural Centres in Enhancing Community Empowerment and Social Well-Being
Author(s): Eley Suzana Kasima, Dalila Dauda, Jamaliah Said, Salwa Muda
Keywords: Rural transformation centres, community empowerment, social wellbeing, economic impact, sustainability
4. Extrinsic Attributes of Food Choice: A Case Study on Rice Preferences among Malaysian Consumers
Author(s): Yah-ya .I. Abubakar, Golnaz Rezai, Mad Nasir Shamsudin, Zainalabidin Mohamed
Keywords: Attributes, Country of Origin, Nutritional Value, Environmental Concern, Conjoint Analysis
5. Honey Value Chain Analysis in South-Western, Oromia Region, Ethiopia
Author(s): Dirriba Mengistu and Sinbone Tefera
Keywords: Constraints, Honey, Map, Performance, Value Chain