JABM Volume 4, Issue 1, (2011)

1. Evaluation Of Market Competitiveness Of SMEs In The Malaysian Food Processing Industry

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Author(s): Mad Nasir Shamsudin, Yodfiatfinda, Zainal Abidin Mohamed, Zulkornain Yusop and Alias Radam
Keywords: Competitiveness, food processing industry, technical efficiency, total factor productivity

2. The Impacts Of Supermarkets And Hypermarkets From The Perspectives Of Fresh Fruit And Vegetable (FFV) Wholesalers And Retailers

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Author(s): Amin Mahir Abdullah, Fatimah Mohamad Arshad and Ismail Abd Latif
Keywords: Fresh fruit, vegetable, supermarkets, hypermarkets, wholesalers, retailers.

3. Pineapple Juice Production Using Ultraviolet Pasteurisation: Potential Cost Implications

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Author(s): Noranizan Mohd Adzahan, Lau Phei Ling, Narimah Hashim, Rosnah Shamsudin, Sew Chang Chew and Babak Sobhi
Keywords: Cost implications, heat treatment, pasteurisation, pineapple juice, ultraviolet.

4. Relationships Between Atitude Dimensions And The Intention To Purchase Green Food Products Among Malaysian Consumers

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Author(s): Hairazi Rahim, Mad Nasir Shamsudin, Alias Radam And Zainal Abidin Mohamed
Keywords: Attitude towards green food, intention behaviour, exploratory factor analysis


5. Consumers' Perspective Towards Malaysian traditional Food: Sambal Belacan (Chilli Shrimp Paste), A Preliminary Investigation

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Author(s): Muhammad Shahrim Abdul Karim, Siti Sumayah Abdul Rashid, Noranizan Mohd Adzahan and Angelo A. Camillo
Keywords: Chilli-shrimp paste, consumer perspective, cultural food, focus groups, food definition, sambal belacan