Volume 6
JABM Volume 6, Issue 1, (2013)
1. Buyers’ Preferences among Pepper Farmers in Sarawak
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Author(s): Nitty Hirrawaty Kamarulzaman, Hilda Husin, Mohd Ghazali Mohayidin dand Jatie Enc
Keywords: Marketing channel preference, pepper, Sarawak, smallholder farmers
2. Marketing channel preference, pepper, Sarawak, smallholder farmers
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Author(s): Bonaventure Boniface, Wendy Umberger and Randy Stringer
Keywords: Dairy products, consumer behaviour, milk consumption, Malaysia
3. Consumer Preference for Jackfruit Varieties in Malaysia
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Author(s): Norhashila Ismail and Bisant Kaur
Keywords: Tekam Yellow, Mantin, Mastura, jackfruit, consumer behaviour, taste test, Malaysia, consumer preference
4. Fruit and Vegetable Consumption Behaviour: A Qualitative Study of Malay Adults in Subang Jaya, Selangor
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Author(s): Norsyahidah Ismail, Muhammad Shahrim Ab Karim, Roselina Karim, Noranizam Mohd Adzahan and Nurhasmilaalisa Abd Halim
Keywords: Qualitative, fruit, vegetables, consumption behaviour, Malay
5. Review on Quality Assurance for Food-based Products in Malaysia
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Author(s): Haron A. Rahim, Nitty Hirawaty Kamarulzaman, Ismail Abd.Latif, and Selvakkumar A/L K.N. Vaiappurri
Keywords: Food, quality, safety, food-based industry, Good Agricultural Practices (GAP),
sustainable agriculture