JABM Volume 7, Issue 1, (2015)

1. The impact of public-assisted contract farming programmes in Malaysia

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Author(s): Bisant Kaur, Nitty Hirawaty Kamarulzaman, Nur Amalina Hamzah
Keywords: Contract farming, income, farmer, high impact project, Malaysia

2. Purchasing intention towards organic food among Generation Y in Malaysia

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Author(s): Siti Hasnah Hassan, Loi Wai Yee, Kok Jean Ray
Keywords: Consumer, food safety, health factors, Malaysia, organic food, perceived value, perception, purchasing intention

3. Bahulu attraction - what is expected of bahulu as a tourism product?

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Author(s): Nabsiah Abdul Wahid
Keywords: Bahulu, traditional food, value-added product, marketing attraction, tourist consumer's consumption experience, Malaysia

4. Consumers' perception and acceptance of fresh agriculture product purchased through e-business

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Author(s): Suhana Safari, Nik Rozana Nik Mohd Masdek
Keywords: e-business, e-commerce, fresh agriculture product, perception, acceptance, consumption, satisfaction, preference

5. Preliminary study on the marketing of pickles in Malaysia

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Author(s): Norhashila Ismail
Keywords: Pickles, supply chain management, marketing chain management, fruits, vegetables, Malaysia