1. Editorial Paper

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Author(s): Bisant Kaur

2. Exploratory Study in Assessing The Market Potential and Distribution Network of Selected Tropical Fruits in Europe

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Author(s): Norjaya Mohd Yasin, Mhd Suhaimi Ahmad, Norzalita Abd Aziz and Ahmad Khairy Ahmad Domil
Keywords: Market potential, industry survey, tropical fruits, distribution channel, European market.

3. Exploring Market Potential of Malaysian Tropical Fruits in Japan: Assessment of Market Accessibility and Consumers’ Acceptance

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Author(s): Faridah Hj. Hassan, Rosidah Musa, Jamaliah Mohd Yusof and Jamaluddin Yahaya
Keywords: Export marketing, consumer behavior, tropical fruits, Malaysian fruits, Japanese consumers, Japanese market, mango, market accessibility.

4. The Broiler Chicken Industry in Malaysia: Some Evidences on the Structure, Conduct and Performance

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Author(s): Bisant Kaur and Fatimah Mohamed Arshad
Keywords: Structure-conduct-performance, industry concentration, market integration, cointegration, livestock, Malaysia.

5. Distribution Channel of Tropical Fruits in the Netherlands Market

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Author(s): Distribution Channel of Tropical Fruits in the Netherlands Market
Keywords: Tropical fruits, Distribution Channel, Netherland Market, Importer, Supermarket