Volume 7, December 2015

*Hanya dalam versi English sahaja

1. The impact of public-assisted contract farming programmes in malaysia 

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Author(s): Bisant Kaur, Nitty Hirawaty Kamarulzaman, Nur Amalina Hamzah
Keywords: Contract farming, income, farmer, high impact project, Malaysia

Abstract: Under the Ninth Malaysia Plan (9MP), contract farming was introduced as a high-impact project under the Ministry of Agriculture and Agro-based Industry (MoA) to revitalise the agricultural sector as Malaysia's third pillar of economic growth. The programme had the objectives of providing assured markets and of increasing producers' incomes. Eight departments/agencies under the MoA were given the responsibility to provide assistance and facilitate farmers to ensure the success of the contract-farming programme. The objective of this study was to evaluate the contract farming programme to determine whether it had fulfilled its objectives in terms of production, number of farmers involved, and incomes of farmers.  Face-to-face interviews using semi-structured questionnaires were carried out with 107 contract farmer located in the states of Kelantan, Terengganu, Selangor, Johor and Perak.  This study revealed that the contract farming programme had improved the production of agricultural products and increased farmers' average total incomes after five years. It was also found that after involvement with the contract farming programme, majority of the farmers marketed their entire produce through the Federal Agricultural Marketing Authority (FAMA).

2. Purchasing intention towards organic food among generation y in malaysia

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Author(s): Siti Hasnah Hassan, Loi Wai Yee, Kok Jean Ray
Keywords: Consumer, food safety, health factors, Malaysia, organic food, perceived value, perception, purchasing intention

Abstract:  This study questions whether bahulu, as an example of traditional food, can be marketed as a successful tourism product. To answer this question, the study explores tourists' food expectations when bahulu is treated as regular food, and when it is treated as a tourism product. From  analyses  of  in-depth  interview  transcriptions  with  22  willing tourists, the study found that food quality (objective and subjective/perceived)  emerged  as  a  top  expectation  in  both  cases.  The  study also managed to identify three components of food quality: sensory, functional,  and  symbolic  components  as  specific  aspects  of  bahulu as well as the peripherals that can be considered to add value to the attractiveness of the food as a tourism product.

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