Volume 6 , December 2013

4. Fruit and Vegetable Consumption Behaviour: A Qualitative Study of Malay Adults in Subang Jaya, Selangor

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Author(s): Norsyahidah Ismail, Muhammad Shahrim Ab Karim, Roselina Karim, Noranizam Mohd Adzahan and Nurhasmilaalisa Abd Halim
Keywords : Qualitative, fruit, vegetables, consumption behaviour, Malay

Abstract: The consumption of fruits and vegetables is important in daily food intake. Thus, much previous research about the benefits of consuming fruit and vegetables has been carried out to prove the importance of fruits and vegetables intake. However, limited information was available to prove whether Malaysians consume enough fruits and vegetables. The purpose of this research is to find out the reasons amongst Malay Malaysian consumers for consuming fruits and vegetables on a daily basis. A qualitative method using an in-depth interview was employed. Ten Malay participants from Subang Jaya, Selangor were interviewed to find out their fruit and vegetable consumption behaviour. Criteria of the respondents were adults aged between 19 to 59 years old who often buy and consume fruits and vegetables. The collected data was coded and analysed manually. Thematic factors were identified at the end of the study. Consequently, results show four factors which influence the consumption of fruits and vegetables, which are sensory appeal, knowledge, availability and environment. The findings obtained from this study can provide a better undderstading to Malaysian marketers on shy Malays adults consume fruits and vegetables in Selangor, Malaysia.

5. Review on Quality Assurance for Food-based Products in Malaysia

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Author(s) : Haron A. Rahim, Nitty Hirawaty Kamarulzaman, Ismail Abd.Latif, and Selvakkumar A/L K.N. Vaiappurri
Keywords : Food, quality, safety, food-based industry, Good Agricultural Practices (GAP), sustainable agriculture

Abstract: Quality assurance measures for food products have been widely applied by the food industry players due to an increase in the demand for good quality food-based products by consumers. The establishment of quality assurance requires that the food industry players provide safe and quality products at an early stage of the supply chain. This will reduce consumers’ concerns on food safety and quality issues in the market. In order to meet the challenging requirements of quality assurance, sustainable agriculture practices such as the implementation of GAP have increasingly been applied in Malaysia. The Malaysian quality assurance schemes were established to strengthen the processes and requirements as compared to GLOBALGAP schemes. Thus, through the implementation of schemes, the market opportunity becomes open to the industry players. Besides, society will benefits from what they purchase and consume.

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