Special Edition, October 2010

4. Quality Assessment towards VHT Harumanis Mango for Commercial Trial to Japan

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Author(s):Faridah Hassan, Rosidah Musa, and Jamaliah Mohd Yusof
Keywords: Quality, VHT, Harumanis, Mango, Japan

Abstract: The availability of imported tropical mangoes in Japan renders the need to look into the potential of marketing fresh mango. In 2007, from a survey conducted and also from previous observations, it was unveiled that japanese have very favorable attitude towards mango and most likely make purchase with its availability. However, the quality of harumanis mangoes from Malaysia has not been able to achieve the japanese fruit import quality. As agreed through government to government trade agreements in previous years, Malaysia has to adhere to the japanese procedures to lift the ban of importation. Thus, advance research is now needed to gauge japanese perception on the effect of Vapour Heat Treatment (VHT) with regards to the quality of harumanis upon arrival in Japan. Malaysia has already undertaken 6 out of the 13 steps involved.  It Is envisaged that mango is the most promising fruit currently to be marketed matching that of India and Australia that were recently approved the export of mangoes to Japan. Based on the research conducted in 2007 on consumer preferences, harumanis mango has been stipulated as the premium fresh fruit that would satisfy the focused market demand and is presently gaining popularity among the japanese.

5. Recommendations to Strengthen Halal Food Supply Chain for Food Industry in Malaysia

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Author(s): Suhaiza Hanim Mohamad Zailani, Zainal Ariffin Ahmad, Nabsiah Abd Wahid, Rosly Othman, and Yudi Fernando
Keywords: Halal product, food industry, supply chain management, syariah

Abstract: With the goal of modernising marketing infrastructure and operating systems of food commodity in Malaysia, FAMA can position itself in the development and building of halal food supply chain for poultry, meat and fishery in Malaysia. Since FAMA is one of the government agencies that is directly linked and is always dealing with players of food commodities, it is about time that it became the champion for this study. Industry players such as the feed millers, growers, slaughter houses, storages, transporters, producers, wholesalers and retailers will also benefit from the study by being able to participate in the development process. This study provides all of them with a channel to convey their views on the features of the halal practices and to train them with an appropriate training or motivation programme on halal issues. The industry members, therefore, can become more innovative in improving their operations and more competitive in the world food trade. This may enable Malaysia to penetrate and capture the vast local and international markets for halal food.

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