Research Paper

This type of paper provides insights on the construction or testing of a model or framework, testing of data, and a practical focus in the forms of market research or surveys, action research, empirical and scientific research on agribusiness and marketing. It is between 6,000 to 9,000 words in length, including tables, figures, and references.

Case Study

This type of paper describes actual interventions or experiences within agribusiness and marketing. It can be subjective and covers a description of an authentic case or a hypothetical case study. It emphasizes particular contexts such as the stakeholder, agriculture, business, sector, or country. The paper can include:

a.Background and content

b.Objectives, which state what the author was trying to do

c.The salient events

d.The results and the way the results were obtained