FAMA has developed a long term Strategic Plan for the period 2011-2020, consistent with the National Agro Food Policy to increase and expand the market for agro-food agricutural products as well as spurring the tramformation of agro food marketing . FAMA 's core Strategic Plan is in:
 

• • Increasing the supply of agricultural products;
• • Increasing market access; Increasing the number of entrepreneurs involved in the agro food sector;
• • Generating income of the target groups among the farming community and agricultural entrepreneurs;and
• • Enhancing the efficiency of marketing services.