Market Expansion
Market Expansion
Introduction
The expansion programme focuses on the control and quality maintenance of the agricultural produce throughout the marketing chain whereby it will further increase the value and competitiveness of the national agricultural produce. Apart from that, as provided under sections 3 and 12 of Act 141, FAMA provides the exposure and enforcement of the 3P Rule Penggredan (Grading), Pembungkusan (Packaging) and Pelabelan (Labeling) for each commodity towards increasing the agricultural production value.
Objectives
Focus
1. Trainings
2. Dissemination of Information
Target Groups
The expansion programme focuses on the control and quality maintenance of the agricultural produce throughout the marketing chain whereby it will further increase the value and competitiveness of the national agricultural produce. Apart from that, as provided under sections 3 and 12 of Act 141, FAMA provides the exposure and enforcement of the 3P Rule Penggredan (Grading), Pembungkusan (Packaging) and Pelabelan (Labeling) for each commodity towards increasing the agricultural production value.
Objectives
- To increase the understanding and the significance of agricultural produce quality maintenance throughout the marketing chain for the increment of value and force.
- To encourage the production of safe edible produce.
- To encourage involvement in agriculture as a successful and profitable business.
- To increase the awareness on the significance of self motivation.
Focus
- Post harvest Handling
Encompassing treatment, grading, packaging and storage in order to maintain quality for the produce to be marketed at a better price and wider market reach including exports. - Marketing
Encompassing various marketing fields including the market potential and international trade regulations. - Business Management
Guidance begins from business start-up planning all the way to project performance evaluation. - Motivation and Entrepreneurship
The programme is structured to increase motivation and level of entrepreneurship in order for the farmers and agro-entrepreneurs to continue competing and treat agriculture as a significant business field in contributing to the national economy
1. Trainings
- Seminars
- Workshops
- Courses
- Dialogues
- Tutoring by successful entrepreners
- Visits
- Simulation programmes
2. Dissemination of Information
- Electronic media
- Print media
- Internet (Website)
Target Groups
- Farmers
- Individual farmers
- Farmers under MOA
- FAMA marketing contract participants
- Agro-based Industry Processing
- Farmers Market Participants
- Participants of the Citizen's Welfare Development Scheme Programme (SPKR)
- Wholesalers
- Exporters