FAMA's Corporate Information

Rural Transformation Center (RTC) is a modern market infrastructure development project which connects the manufacturers and suppliers to users. RTC's role is to act as an  agriculture wholesale centre efficiently and effectively. It also plays an additional role as  information collection centre, a food safety and efficiency driver  centre including  for agro tourism. RTC's development will be implemented through a partnership concept between the government and the private sector (public private partnership).

The Contract Farming Programme is a high impact programme that is being introduced as one of the mechanisms to aid small and medium scale agricultural entrepreneurs to ensure that their production of agriculture products are getting a fair returns.

The scope of the Contract Farming Programme involves farmers under the Department of Agriculture, Farmers's Association Organization, Malaysian Pineapple Industrial Board, Ministry of Agriculture and Agro-based Industry, Sabah's Food Industry (KPIM Sabah) and Sarawak's Agriculture Modernization Ministry (KPP Sarawak) to act as manufacturers and FAMA / LPNM as the buyer (for FAMA purchases will continue until this role is taken over by FAMACO) and also act as the mediator. Other buyers in this programme will include FAMACO (FAMA's subsidiary), Malaysia Agro Food Corporation (MAFC) and private parties such as exporters, supermarkets, food processors, wholesalers etc. In this programme, the farmers agree to supply the quantity, quality and delivery schedule specified beforehand and the buyers agree to guarantee the purchase from the farmers at an agreed price.

For fruits and vegetables production, the Contract Farming Programme gives extra attention to cluster farms, entrepreneurs, individuals under Agencies / Departments and individual private manufacturers. For pineapples industry, the implementation of Contract Farming Programme is under the jurisdiction of the Malaysian Pineapple Industrial Board (LPNM).
FAMA has set up Collection Centre (CC) and Collection Complex (KPL) at the agricultural production output stage. This project is aimed  to resolve the agriculture marketing problems thru post-harvest handling practice, quality grading improvement and labeling  as an  agriculture information channel. As of to date,  FAMA has set up 91 collection centre comprising of 2,232 participants. 

FAMA has also created Distribution Centre (DC) in major town areas near to the  wholesale market complex.  Distribution Centre (DC) acts as product received  and  value-added centre  which  later distribute the agricultural products to  supermarkets and institutions network. Distribution Centre are equipped with facilities to repackage, storage, fermentation and logistics delivery service.

Beside as an agricultural product distribution centre, it served as information distribution centre to the farmers and producers related to product marketing and technology. Currently, there are as many as 14 FAMA Distribution Centres operating nationwide.
4. 'Malaysia's Best'
Malaysia's Best is a symbol of quality and food safety for the Malaysian agriculture products. It guarantees the users that these products have received the quality standard   approved  by  Ministry of Agricultural and Agro-Based Industry and  international level standards such as Eurogap.

The Malaysia's Best programme was drafted in order to create one effective umbrella brand for the purpose of promoting Malaysia's agricultural products for local and international market. It is also aimed to capture  consumer's confidence towards  the quality and safety of domestic products and further enhance a good image for Malaysian agriculture products. 

SDVI is an integrated system that was developed by FAMA to monitor the market conditions through identifying agriculture products demand and supply.

SDVI's main objective is to assist the agricultural sector growth through information technology (ICT) by introducing a system that integrates marketing information and supply conditions. The market price and production quantity can be pre-determined so that the supply and demand can be balanced out with the availability of demand, production and price information of agriculture-based commodity. SDVI can be accessed via http://sdvi.fama.net.my or http://www.fama.gov.my

The Mega Farmers' Market was introduced to give a new image and further maintain farmers market competitiveness. It is a successful effort to both agricultural entrepreneurs and manufacturers who participated in the agricultural market such as farmers and fishermen. The Mega Agricultural Market has introduced several new features such as fun and customer friendly environment, better display of goods, and a more hygienic and wider shopping space. Until end of 2006, there are 35 Mega Agricultural Markets in operation.

In addition to that, FAMA has also created the Fresh Fruits Stalls (GBBS) programme guided by FAMA.

It is basically a network of fruit stalls owned by local entrepreneurs which have been chosen for upgrading purposes with a uniformed, clean and attractive arrangement of products.

GBBS has become an alternative channel for consumers to get quality fruits and as an opportunity to the entrepreneur to increase their fruit business.  It is an effort to attract the public to get direct supply and further upgrade  the consumption per capita of local fruits.

Currently, FAMA has successfully created 163 entrepreneurs with 326 stalls nationwide.

OLEMAS is a national brand of small and medium industry (SMI) food products that passes a quality standard which able to compete other products in the market.

The SMI product output branding programme is developed between agencies and departments under Ministry of Agriculture and Agro-Based Industry. This cooperation has resulted six types of product in the market since year 2004 such as Honey Sri Kaya Madu, Honey Mixed Fruit Sauce, Chilli Sauce, Chilli Soy Sauce, Chilli Pineapple Sauce and Percik's gravy.

AGROMAS is also a product brand distributed by FAMA. These products choose under   AGROMAS branding is selected and have potential to be developed.  It's comprises of FAMA own products and from a competitive and advance local SMI entrepreneurs. 
In this globalization and liberalization era, the competition is very stiff.  Quality factor such as application 'standard' and 'traceability', a good and attractive packaging will become an advantage to a product.
FAMA will implement   Federal Agriculture Marketing Authority Rules and Guidelines  (Grading, Packaging and Labelling Agriculture Produce) which sets the following conditions:-
  • Agricultural produce grading standard
  • Agricultural produce packaging standard
  • Packaging labelling  standard
  • Certificate of production for export agricultural produce

FAMA also has applied E-Permit to enable import permit (received and process permit application) to be issued electronically. All import permit information approved sent electronically to Malaysia Customs Department. This system is developed by web-based.  E-Permit was implemented in early year 2004 and FAMA is among first government agency implement this system.  
In 2008, FAMA will further strengthen its trading by setting a projection of 10% from National food processed and agriculture products market value by the year 2010. Trading development programme was implemented to ensure the market and new product will get a spot. This programme is implemented through FAMA's direct involvement in purchasing and sales agriculture activities by Department / Agencies under Ministry of Agriculture and Agro-Based Industry such as Marketing Project, Permanent Food Production Park (TKPM) and nucleus farm. This programme also can overcome over-supply of fresh fruit in countries during fruits- seasonal production.

FAMA's trading has  target RM 1002 million which includes  direct sales of  RM 100 million ( RM80 million of fresh and processed products  and  RM 20 million export) and in direct sales  of  RM 902 million ( through RM 350 million of Farmers' Market, RM 350 million of Fresh Fruits stalls(GBBS) and RM 302 million  of   market arrangement of product process). To consolidate this service, FAMA has set up 5 regional offices to administer 35 operational centre in order to assist in the selling and purchasing activities in the country.
Human is one of the most important factors that being developed to create strategic capacity management in supporting FAMA as a Knowledge-Based Organization. Training programmes have been developed to improve competency among employees and entrepreneurs.