Volume 4, December 2011
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Author(s):Noranizan Mohd Adzahan, Lau Phei Ling, Narimah Hashim, Rosnah Shamsudin, Sew Chang Chew and Babak Sobhi
Keywords: Cost implications, heat treatment, pasteurisation, pineapple juice, ultraviolet.
Abstract: Urban lifestyles have contributed to consumers' need for convenient and nutritious food products. This study is aimed at determining the cost implications of pineapple juice production using ultraviolet (UV) as an alternative (non-thermal technology) to the conventional pasteurisation methods used in small-medium scale juice facilities in Malaysia. The financial analysis involved Contribution Margin, Net Present Value, Payback Period, and Profitability Index of the UV and heat treated pineapple juices. Ultraviolet pasteurisation has relatively lower initial capital development cost than heat pasteurisation. Thus, implementation of UV technology can be more profitable than heat treatment when applied in a small-medium scale pineapple juice processing plant.4. Relationships Between Atitude Dimensions And The Intention To Purchase Green Food Products Among Malaysian Consumers
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Author (s): Hairazi Rahim, Mad Nasir Shamsudin, Alias Radam And Zainal Abidin Mohamed
Keywords: Attitude towards green food, intention behaviour, exploratory factor analysis
Abstract: The determinant of attitude dimensions is very important in understanding the attitude role as predictor to the intention to purchase green food products. However, as one of the main predictors to the intention behavioural as suggested in the Theory of Reasoned Action (TORA) model, the measurement of attitude dimensions has been identified by many researchers as difficult and hard to determine. Therefore, this paper aims to explore the underlying dimensions that influence consumers' intentional behaviour in purchasing green food products and also the relationships between attitude and intention among Malaysian population. This is conducted using 10 questions on both salient beliefs as well as evaluation of the outcomes and intention of the subject to green food products, measured against a six-point Likert scale. A total of 600 respondents were interviewed via a structured questionnaire where respondents had to rank their agreement and the level of importance of the statements given in the questionnaire to gather information on the attitude dimensions that influence them to purchase green food products. Based on the analyses of the study, these underlying dimensions of attitude are found to have positive relationships with the Malaysian consumers' intention to purchase green food products.