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WHOLESALE FARMERS MARKET (PASAR TANI) AND WHOLESALE CENTRE

INTRODUCTION
Wholesale Farmers Market (Pasar Tani) and Wholesale Centres are marketing channels set-up to increase the status of Farmers Market (Pasar Tani) participants and agriculture-based entrepreneurs who are qualified in retail business to wholesaler business.

This programme includes complete market infrastructure facility in permanent building planned specially for wholesaler convenience.

Facilities include spacious business space, cold room facility, packaging and grading facility, training room, offices space and other basic amenities such as telephone, prayer room and toilets.

PURPOSE

Contribute to the government policy to create more bumiputera participation in marketing agriculture produce activities.
To provide training to Farmers Market (Pasar Tani) participants to be involved in wholesaler field in permanent premise.
Grading, packing and marketing works can be completed with machinery facilities available in permanent premise.
Increase Farmers Market (Pasar Tani) participant status from retailer to wholesaler.

FAMA SCOPE OF SERVICES
Market opportunity creation for wholesale activities:

Guidance
o Course
o Market information
o Mentor-mentee programme
o Business matching
o Business directory
Easy payment scheme for tools purchase such as umbrella, canopy, basket, table, table mat and uniform.
Administration Services
o Pricing guide information
o Weighing scale verification (with Weigh and Measurement Department)
o Product purchase weightage verification
o Product arrangement and presentation
o New product promotion

TARGET MARKET

Successful entrepreneur amongst Farmers Market (Pasar Tani) participants.
Entrepreneurs that are producing fresh produce or processed agricultural based produce in large scale.
Owns a established business network.

ELIGIBILITY