- To expand marketability of agriculture products.
- To reduce dependability to middlemen.
- To expose farmers to marketing processes.
- To increase farmer’s income.
- To introduce agro-based products or newly produce products
Scope of Services - The provision of business opportunities in the retailing industry
- Easy payment schemes for purchases of Farmers Market (Pasar Tani) equipments such as umbrellas, canopies, baskets, tables, tablecloths and uniforms.
- Secretariat services
- information on price guide
- verification of weighing scales (with the co-operation from the Department of Weights and Measures)
- verification of the weight of purchases
- product arrangement and presentation
- promotion of new products
Target Groups
All producers of fresh and processed agricultural products. Qualifications
| Age | :18-60 years old | | Nationality | :Malaysian | | Permit | :Owns a legal permit from FAMA | | Site Payment | :Must be settled before commencing business | | Products for sale | :Selling of own agricultural products or supplies provided by
FAMA | | Food Vendors | :Must attend food handling courses and undergo typhoid injection | | Transfer of permit ownership | :Business permit can only be transferred to the legitimate family,
subject to FAMA’s approval |
How To Apply?
Buy Farmers Market (Pasar Tani) participation form from the nearest FAMA office at RM2 each. A processing fee of RM5 per application will also be charged. Submit completed application to: the nearest FAMA office. PERMANENT FARMERS MARKET(PASAR TANI)
Introduction
Permanent Farmers Market (Pasar Tani) is a development project conducted to take advantage of the rapid changes and growth of Retail Farmers Market (Pasar Tani) . Participants of Permanent Farmers Market (Pasar Tani) are placed under one roof and they conduct business on a daily basis. This method will increase transaction rate and will reduce the marketing problem of agricultural products which are harvested daily. Permanent Farmers Market (Pasar Tani) will maintain the marketing strategy of Retail Farmers Market (Pasar Tani) by focusing on fresh and quality products sold at reasonable prices. FAMA's objective is to make Permanent Farmers Market (Pasar Tani) the preferred market in the future. The development of Permanent Farmers Market (Pasar Tani) is also intended to train producers to become marketers and suppliers, besides teaching them how to manage daily business in a more systematic and commercial way. Permanent Farmers Market (Pasar Tani) fulfils the current market needs because it provides a comfortable shopping environment and offers products that are guaranteed safe and hygienic. It is also intended to be a tourist attraction to create a wider and more attractive market opportunities. Scope of Service - The provision of business opportunities in the retailing industry
- Easy payment schemes for purchases of Farmers Market (Pasar Tani) equipments such as umbrellas, canopies, baskets, tables, tablecloths and uniforms.
- Secretariat services
- registration of participants
- fee collection
- price guide
- verification of weighing scales (with the co-operation from the Department of Weights and measures)
- verification of the weight of purchases
- product arrangement and presentation
- cleanliness
- promotion of new products
Target Groups
Successful participants of Farmers Market (Pasar Tani) Qualifications
| Age | :18-60 years old | | Nationality | :Malaysian | | Permit | :Owns a legal permit from FAMA | | Site Payment | :Must be settled before commencing business | | Products for sale | :Selling of own agricultural products or supplies provided by
FAMA | | Food Vendors | :Must attend food handling courses and undergo typhoid injection | | Transfer of permit ownership | :Business permit can only be transferred to the legitimate family,
subject to FAMA's approval |
How To Apply?
Buy Farmers Market (Pasar Tani) participation form from the nearest FAMA office at RM2 each. A processing fee of RM5 per application will also be charged
DESARAYA Introduction
Desaraya Project started to be incorporated in 1995 under the 7th Malaysian Plan with the objective to develop successful participants of Retail Farmers Market (Pasar Tani). At that time, the growth of Farmers Market (Pasar Tani) has reached its peak at 160 markets. From its first location in Kuala Kangsar, Perak, Desaraya has currently expanded into 14 locations all around the country. This number is capable of housing 62 Farmers Market (Pasar Tani) participants with an average market size of RM1 million a month. Desaraya is an assemble of a group of Farmers Market (Pasar Tani) participants at a permanent business premise to supply various products for sale such as those offered by sundry shops or mini markets. The main function of Desaraya is to provide training and the experience of managing retail business to Farmers Market (Pasar Tani) participants, with the intention of developing them into entrepreneurs. Purpose - To facilitate grading and packaging tasks, as well as good marketing practice through the provision of equipments at the permanent business premise.
- To contribute to government policy i.e. to create more Bumiputera participants in the marketing activity of agricultural products
Scope of FAMA Services
Target Groups - All Farmers Market (Pasar Tani) participants who are capable and with sufficient funds
- Entrepreneurs from different business categories (processed products, vegetables, fruits, fish, meat, sundry) and at least two entrepreneurs in one business premise.
Qualifications | Age | :18-60 years old | | Nationality | :Malaysian | | Permit | :Owns a legal permit from FAMA | | Site Payment | :Must be settled before commencing business | | Products for sale | :Selling of own agricultural products or supplies provided by
FAMA | | Food Vendors | :Must attend food handling courses and undergo typhoid injection | | Transfer of permit ownership | :Business permit can only be transferred to the legitimate family,
subject to FAMA’s approval | How To Apply?
Desaraya participation is reserved for Farmers Market (Pasar Tani) participants only. The selection of participants will be conducted by FAMA based on their achievements. | 
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