Volume 4, December 2011 Volume 4, December 2011

  1. Evaluation Of Market Competitiveness Of SMEs In The Malaysian Food Processing Industry

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    Author(s):
    Mad Nasir Shamsudin, Yodfiatfinda, Zainal Abidin Mohamed, Zulkornain Yusop and Alias Radam
    Keywords: Competitiveness, food processing industry, technical efficiency, total factor productivity

    Abstract: This study aims to evaluate the market competitiveness of Small and Medium Enterprises (SMEs) in the Malaysian Food Processing Industry (FPI) in terms of technical efficiency and productivity growth. A non-parametric approach using Data Envelopment Analysis (DEA) was employed for the five-digit data of 35 sub-industries in the Malaysian FPI. The findings suggest that Technical Efficiency (TE) was 0.756 during the period of 2000-2006, indicating that SMEs in the Malaysian food industry were able to expand their output by 24.4 percent while using the same level of inputs. Total Factor Productivity (TFP) growth was negative 1.3 percent. Processing and preserving poultry and poultry products was the sub-industry with the highest productivity growth, while manufacturing of tea had the lowest. Research and development (R&D), training and public infrastructure were determinants that positively affected the TFP growth. For technical efficiency, public infrastructure, foreign direct investment and foreign ownership were the determinants.
  1. The Impacts Of Supermarkets And Hypermarkets From The Perspectives Of Fresh Fruit And Vegetable (FFV) Wholesalers And Retailers

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    Author(s):
    Amin Mahir Abdullah, Fatimah Mohamad Arshad and Ismail Abd Latif
    Keywords: Fresh fruit, vegetable, supermarkets, hypermarkets, wholesalers, retailers.

    Abstract:  The importance of the retail sector to economic growth has been very significant. The rapid growth of the sector is partly contributed by the emergence of supermarkets and hypermarkets that are mostly foreign- owned. This has raised some concerns by the local conventional retailers including fresh fruit and vegetable (FFV) retailers. The government has reacted to the concerns by introducing new guidelines to developing new hypermarkets in this country. This study investigates the impacts of these two types of retailers on local FFV wholesalers and retailers. Data from personal interviews with FFV retailers and wholesalers were analysed. Results of the analyses showed that supermarkets and hypermarkets did impose competition on conventional wholesalers and retailers. However, they have also brought some changes to FFV retail business, such as promoting quality products, and a better and a systematic marketing approach.
  1. Pineapple Juice Production Using Ultraviolet Pasteurisation: Potential Cost Implications

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    Author(s):
    Noranizan Mohd Adzahan, Lau Phei Ling, Narimah Hashim, Rosnah Shamsudin, Sew Chang Chew and Babak Sobhi
    Keywords: Cost implications, heat treatment, pasteurisation, pineapple juice, ultraviolet.

    Abstract: Urban lifestyles have contributed to consumers' need for convenient and nutritious food products. This study is aimed at determining the cost implications of pineapple juice production using ultraviolet (UV) as an alternative (non-thermal technology) to the conventional pasteurisation methods used in small-medium scale juice facilities in Malaysia. The financial analysis involved Contribution Margin, Net Present Value, Payback Period, and Profitability Index of the UV and heat treated pineapple juices. Ultraviolet pasteurisation has relatively lower initial capital development cost than heat pasteurisation. Thus, implementation of UV technology can be more profitable than heat treatment when applied in a small-medium scale pineapple juice processing plant.
  1. Relationships Between Atitude Dimensions And The Intention To Purchase Green Food Products Among Malaysian Consumers

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    Author (s):
    Hairazi Rahim, Mad Nasir Shamsudin, Alias Radam And Zainal Abidin Mohamed
    Keywords: Attitude towards green food, intention behaviour, exploratory factor analysis

    Abstract: The determinant of attitude dimensions is very important in understanding the attitude role as predictor to the intention to purchase green food products. However, as one of the main predictors to the intention behavioural as suggested in the Theory of Reasoned Action (TORA) model, the measurement of attitude dimensions has been identified by many researchers as difficult and hard to determine. Therefore, this paper aims to explore the underlying dimensions that influence consumers' intentional behaviour in purchasing green food products and also the relationships between attitude and intention among Malaysian population. This is conducted using 10 questions on both salient beliefs as well as evaluation of the outcomes and intention of the subject to green food products, measured against a six-point Likert scale. A total of 600 respondents were interviewed via a structured questionnaire where respondents had to rank their agreement and the level of importance of the statements given in the questionnaire to gather information on the attitude dimensions that influence them to purchase green food products. Based on the analyses of the study, these underlying dimensions of attitude are found to have positive relationships with the Malaysian consumers' intention to purchase green food products.
  1. Consumers' Perspective Towards Malaysian traditional Food: Sambal Belacan (Chilli Shrimp Paste), A Preliminary Investigation

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    Author(s):
    Muhammad Shahrim Abdul Karim, Siti Sumayah Abdul Rashid, Noranizan Mohd Adzahan and Angelo A. Camillo
    Keywords: Chilli-shrimp paste, consumer perspective, cultural food, focus groups, food definition, sambal belacan

    Abstract: Urban lifestyles have contributed to consumers' need for convenient and nutritious food products. This study is aimed at determining the cost implications of pineapple juice production using ultraviolet (UV) as an alternative (non-thermal technology) to the conventional pasteurisation methods used in small-medium scale juice facilities in Malaysia. The financial analysis involved Contribution Margin, Net Present Value, Payback Period, and Profitability Index of the UV and heat treated pineapple juices. Ultraviolet pasteurisation has relatively lower initial capital development cost than heat pasteurisation. Thus, implementation of UV technology can be more profitable than heat treatment when applied in a small-medium scale pineapple juice processing plant.
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