Volume 3
JABM Volume 3, Issue 1, (2010)
1. Essential Quality Attributes in Fresh Produce Purchase by Malaysian Consumers
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Author(s): Siti Rahayu Hussin, Wong Foong Yee, and Jamil Bojei
Keywords: Purchasing behaviour, fresh produce, product attributes, Malaysia
2. Malaysian Consumer Knowledge and Preferred Information Sources in Selecting Functional Foods
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Author(s): Siti Hasnah Hassan, and Yanti Ameira Mustapha
Keywords: Functional food, personal information sources, impersonal information sources, knowledge, Malaysia
3. Consumer Preference for Goat Meat in Malaysia: Market Opportunities and Potential
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Author(s): Bisant Kaur
Keywords: Goat meat, consumer preference, livestock
4. Malaysian Tropical Fruits Export: Expectations of European Importers and Distributors
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Author(s): Siohong Tih, and Mohd Fauzi Mohd Jani
Keywords: Tropical fruits, international distribution, importers, retailers
5. The Participation of Malaysian Fresh Fruit and Vegetable Farmers in Contract Farming
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Author(s): Siohong Tih, and Mohd Fauzi Mohd Jani
Keywords: Tropical fruits, international distribution, importers, retailers