Vision, Mission & Objectives

Vision

The Leading Leader of The Country's Agrofood Marketing Services

Mission
Developing and facilitating efficient and effective marketing services to promote growth, competitiveness and innovation in the agrofood industry as well as increase value to customers

Objectives

  1. Expanding access to domestic and international markets.
     
  2. Increasing the supply of high-value and/or high demand agrofood products.
     
  3. Providing comprehensive and integrated market information on agrofood.
     
  4. Preparing and coordinating marketing infrastructure facilities.
     
  5. Driving and empowering the digital marketing of the country's agrofood in the domestic and international markets.
     

  6. Promoting efficiency and competitiveness in the agrofood value chain.
     

  7. Inviting, nurturing, increasing and maintaining youth involvement in agrofood marketing activities.
     

  8. Promoting sustainable agrofood supply and consumption practices.