Marketing Information

Introduction

Besides from helping the government to lay out the foundation and strategic planning for agriculture sector, market information product by FAMA Market Intelligence Department also be used by farmers and agriculture entrepreneur to understand their market, particularly potential market domestic or international for product products.

Market information gathered by this department includes plantation price information, raw material wholesale and retail price, processed product retail price, consumption per capita, institution consumption, manufacturing consumption, factory consumption, agriculture area, total production, agriculture product entry to main wholesale markets and international business data.

Market information is very useful to price and market acceptance prediction for a certain product and enable product and marketer to plan their activities efficiently.

Data collection and analysis is planned and implemented in detailed using suitable statistic methods to gain accurate information as possible.Information product from the data and the report also disseminated via a few channels, such as:

  • SDVI (Supply Demand Virtual Information)
  • FAMA Headquarters Library
  • Facebook social networking site information
Printed published reports are:
  • Market Review Agricultural Products & Agro-based Products
  • Current Scenario Report on Supply of Demand and Market Price of Agriculture Products in Malaysia
  • FAMA's Main Marketing Statistics
These reports are available to the general public for free from the FAMA Market Information Department Headquarters and at the State FAMA. Information can also be obtained by:
  • visit the fama website at www.fama.gov.my
  • email your application to info@fama.gov.my.
  • contact us at 03-61362020 cont. 2357/2248 (Distribution Unit, Market Information Division)