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The Federal Agricultural Marketing Authority (FAMA) was established on the 30th September 1965 under Act 141 as a marketing agency under the Ministry of Agriculture and Food Industry. FAMA is responsible for the marketing of agro-food products such as vegetables, fruits and floriculture as well as agro-based industry products.

In order to drive the domestic and international marketing sectors, FAMA plays a role in expanding the market size of agro-food products and increasing producer incomes. FAMA also plays a role in ensuring that agricultural and food industry products are available and obtainable at affordable prices for consumers. To perform this role, FAMA has intensified efforts to increase efficiency along the marketing chain through the following strategies:

  1. Development of market channels
  2. Development of marketing infrastructure
  3. Entrepreneurship development
  4. Product marketing development
  5. Development of marketing regulations